HOW ASSASSIN'S CREED CONVINCED FANS THEIR BLOOD WASN'T THEIR OWN

HOW ASSASSIN'S CREED CONVINCED FANS THEIR BLOOD WASN'T THEIR OWN

Marketing Campaign

THE CAMPAIGN THAT HELPED FANS TRAVEL THROUGH TIME AND EMBRACE THEIR INNER-ASSASSIN

The assassins in Assassin’s Creed do some epic jumping. Off roofs, off clocktowers, off galloping horses…

But in 2017, they weren’t just jumping between time periods, but jumping from games to film. To drive fans to bring the film home on digital and disc, we knew we needed a killer strategy that would do the assassins proud. We needed to:

  • 1) Engage the core gamers who love (and know) the franchise better than anyone
    2) Catalyze the campaign with an unexpected live activation
    3) Drive traffic and fans to a content-rich destination that connects with our call-to-action

The whole thing began with an unexpected twist: We convinced fans their blood was not their own.

Assassin's Creed Home Entertainment Global Marketing Campaign
Client
Fox Home Entertainment
Project
Assassin's Creed Home Entertainment Global Marketing Campaign
What We Did
  • Live Activation
  • Website Development
  • Content Creation
  • Email Blast

A CAMPAIGN THAT KILLED IT

Results
  • 10 Million Impressions Generated via IGN Partnership
  • 97 Publications Posted Event Recaps, DVD Reviews, and Release Details
  • 300 Thousand Video Views Generated by IGN Integration on Facebook
  • 15 Thousand Video Views Generated by Hub Content
Coverage
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