HOW BOSS BABY BECAME BIG BUSINESS AT THE BOX OFFICE

HOW BOSS BABY BECAME BIG BUSINESS AT THE BOX OFFICE

Digital Activation

HOW WE QUIZZED FANS AT EVERY LEVEL OF THE CORPORATE LADDER

Everyone dreams of an ergonomic high chair in the corner office. But first, you have to earn it. We worked with DreamWorks to develop a Boss Baby quiz for desktop, mobile, and Snapchat that let fans of all ages test their business acumen - and helped Boss Baby snag the #1 spot at the box office. We’ll take that raise now.

The Boss Baby might have his business game on lock, but when bringing the tiny mogul to the masses, DreamWorks faced a few challenges that couldn’t be fixed with a good pacifier:

  • 1) Introduce completely new characters to the world, and get audiences excited for a brand new story
  • 2) Impress future bosses (kids), while still entertaining their adult assistants (parents)
  • 3) Compete against big budget revamps of universally beloved stories (like Beauty and the Beast) in the theatrical window

Not everyone is management material. Adapting themes and humor from the film for both adults and children, our quiz separated the head honchos from pencil pushers with wacky, ridiculous, and totally “HR-safe” questions about how to succeed in the Boss Baby world.

After all, who couldn’t use a little professional development advice from an expert? Even if he IS still in diapers.

Bossy Baby Digital Quiz: Are You A Boss?
Client
DreamWorks Animation
Project
Bossy Baby Digital Quiz: Are You A Boss?
What We Did
  • Interactive Online + Mobile Game
  • Snapchat Game
  • Wedbsite Development
  • Copywriting

THE EARNINGS REPORT

Boss Baby opened #1 in its debut weekend, proving the project’s other ROI: the Reign Of Infants.

Results
  • $50+ MILLION Opening Weekend
  • #1 AT BOX OFFICE for 2 weeks after Boss Baby unseated juggernaut Beauty and the Beast
  • 32 THOUSAND Game Sessions Started
  • 76% Average Play through (Highest of any Boss Baby game)
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