THE 1ST-EVER TRANSMEDIA PREQUEL FOR A VIDEO GAME

THE 1ST-EVER TRANSMEDIA PREQUEL FOR A VIDEO GAME

Reveal Campaign & Transmedia Novel

A CALL OF DUTY CAMPAIGN THAT TRANSPORTED FANS TO TWO ERAS.

To reveal the bold new world of Call of Duty: Black Ops 3, Armed Mind teamed up with Treyarch's creative team to develop the first-ever transmedia prequel novella.

Challenged to introduce a fresh time period and the technologies and characters who came with it, Treyarch and Armed Mind collaborated for a comprehensive reveal asset to set the stage for the game to come. Our objectives:

  1. 1) Without spoiling the game’s plot, establish the technological premises that would await gamers
    2) Develop momentum and equity in the characters and corporations of the new time period
    3) Break through the clutter with a one-of-a-kind written execution

The result was a mind-blowing book told from a whopping three perspectives and spanning three time periods.

Call of Duty: Black Ops 3 Reveal Narrative -
Client
Activision Blizzard
Project
Call of Duty: Black Ops 3 Reveal Narrative - "V.E.R.S.I.O.N."
What We Did
  • Novella
  • Transmedia
  • Page Design
  • 3D Interface Visualization
  • Copywriting
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