TRANSPORTING READERS 50 YEARS IN 40 PAGES

TRANSPORTING READERS 50 YEARS IN 40 PAGES

Hardbound Collector's Edition Book & Digital Extension

THE BOOK THAT SERVED AS BOOT CAMP FOR SOLDIERS IN 2055.

With the “Welcome to Atlas: Advanced Soldier Manual,” Armed Mind, Activision Blizzard, and Sledgehammer Games published a hardbound book that didn’t just introduce fans to the art of the game, but immersed them in the lore of an evolved, corporate-run battlefield.

Armed Mind rebuilt the collectible limited edition’s hardbound book into more than a mere art book. We were driven by three main objectives:

  1. 1) Put story first, and build equity in Atlas Corporation and its CEO, played by Kevin Spacey
  2. 2) Immerse players into the new futuristic technologies and vehicles of Advanced Warfare
  3. 3) Extend the physical book into the digital realm to improve the game disc installation experience with interactive content

The result was an epic, in-game employee handbook for freshly recruited soldiers. By embedding our narrative in the universe of the game and retaining the futurism of the plot, we created an ultra-unique collectible for core fans.

Call of Duty: Advanced Warfare Limited Edition Hardbound Book
Client
Activision Blizzard
Project
Call of Duty: Advanced Warfare Limited Edition Hardbound Book
What We Did
  • Hard-Bound Book
  • Page Design
  • Page Template
  • Art
  • Copywriting
  • Digital Content
  • Transmedia
  • QRE Codes

A SOLD-OUT SUCCESS WITH MILLIONS IN REACH

As a collectible, the Atlas Soldier Manual extended an in-game corporation into the real world; as an initiative, it earned millions in global press impressions and sold out worldwide.

Results
  • 21 Million In PR Reach
  • 500,000 Units Sold Through Globally
  • Sold Out At Walmart, Best Buy, Target, and GameStop
  • Translated and Printed in Seven Languages
  • 31,000 QRE Code Views
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