REBUILDING BRACKETOLOGY... WITH BEARS

REBUILDING BRACKETOLOGY... WITH BEARS

Season-Long Digital Activation

A SEASON-LONG COMPETITION TO LET FANS PICK WHO WOULD PERSEVERE ALONE IN THE VANCOUVER WILDERNESS.

The first season of Alone shocked fans with riveting stories of survival and perseverance in the Vancouver wilderness. For the second season, we built the "Solitary Showdown" to capture more than interest, but engagement.

Though the contestants on Alone face the Vancouver wilderness by themselves, the show’s success depends on individuals connecting over the show and watching together, which drove our objectives:

  1. 1) Rise above an extraordinary number of entertainment options in Alone’s window
  2. 2) Develop interest and equity in a new cast of contestants
  3. 3) Drive engagement all season long with an activation that goes beyond the premiere

The plan: channel Alone’s truest differentiators by testing viewers with a challenge of their own.

Solitary Showdown
Client
History
Project
Solitary Showdown
What We Did
  • Website Design
  • Digital Activation
  • Social Content
  • Sweepstakes
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