A BADASS CURRICULUM FOR MODERN DAY (GENTLEMAN) SPIES

A BADASS CURRICULUM FOR MODERN DAY (GENTLEMAN) SPIES

Digital Content Campaign

A SNACKABLE LESSON PLAN THAT COULD TURN ANY FAN INTO A SECRET SPY.

Our digital campaign evolved casual fans into bespoke gentleman spies through practical lessons in becoming a Kingsman, proving that whether disarming enemies at a dinner party or mixing deadly cocktails, "Manners Maketh Man."

Kingsman: The Secret Service surprised audiences with its wit, humor, and insanely violent (but still stylish) scenes. Our Home Entertainment campaign was challenged with bringing the same excitement and freshness to the digital release:

  1. 1) Remind new and old audiences alike of the over-the-top fun and originality of the spy thriller
  2. 2) Highlight the film’s unique tone and sophisticated brutality.

With lessons on becoming a Kingsman — plus an in-depth, BTS look into one of the most violent (and beloved) scenes — we taught audiences everywhere how to destroy any enemy and look damn good doing it.

Kingsman: The Secret Service Home Entertainment Digital Campaign
Client
Fox Home Entertainment
Project
Kingsman: The Secret Service Home Entertainment Digital Campaign
What We Did
  • Social Content
  • Videos
  • Gifs
  • Infographics
  • Supercut Trailer
  • USB Kits for Press
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