INTRODUCING A KRAKEN PRIESTESS

INTRODUCING A KRAKEN PRIESTESS

Digital Activation

THE INTERACTIVE ANNOUNCEMENT OF LEAGUE OF LEGENDS' NEWEST CHAMPION

With over 30 million players daily, League of Legends is one of the largest PC games in the world. To keep momentum strong, Riot releases a new champion every few months. For their latest champion roll out, we upped the announcement ante and created a first-ever interactive site.

Armed Mind was brought on to ensure the massive global audience awaiting a new champion got the authentic story they deserved. Our objectives:

  1. 1) Genuinely represent the Kraken Priestess through an interactive experience that channeled her characteristics and lore
  2. 2) Align internal and external teams with a script and storyboard for seamless coding

Sitting alongside the developers, creative and brand teams, we brought the Priestess to digital life, determining the story, fan participation and ultimately the final script.

Riot Games: Digital Experiential Site
Client
Riot Games
Project
Riot Games: Digital Experiential Site
What We Did
  • Ideation
  • Script
  • Storyboards
Next Case Study
Masterminds Logo View