HOW SIX TRANSFORMED EVERYDAY MINUTIAE INTO MILITARY MISSIONS

HOW SIX TRANSFORMED EVERYDAY MINUTIAE INTO MILITARY MISSIONS

Marketing Campaign

THE 1st-EVER STUNT TO HELP FANS SEE THROUGH THE EYES OF NAVY SEALS

In combat, the SEAL Teams of History Channel's SIX use every tactical advantage at the military's disposal. In teaming up with History, Armed Mind just got as tactical, tapping into one of the most iconic pieces of equipment SEAL teams deploy with--their nightvision goggles. Our mission: to help everyone see like a SEAL.

As an all-new scripted series, SIX had to connect with and build an entirely new audience, leaving our campaign with two main objectives:

  • 1) Create awareness for the series amongst fans of history, military enthusiasts, and the mass
  • 2) Activate by connecting authentically to the show’s content, while attracting new audiences through user-generated content

Bringing nightvision to to life, our digital activation turned iPhones, Androids, and desktop webcams into bona fide SEAL team nightvision goggles, ultimately helping draw 2.6 million viewers to the show’s premiere.

 

 

 

 

SIX Night Vision Activation and Video
Client
History Channel
Project
SIX Night Vision Activation and Video
What We Did
  • Website Design
  • Digital Activation
  • Social Content

MISSION: ACCOMPLISHED

Channeling the show’s content with an engaging, turnkey web app, the Six Nightvision Goggles digital activation helped Six open to 2.6MM viewers, and supported sustained conversation beyond the premiere.

Results
  • 2.6+ MILLION Viewers Turned Into Episode #1
  • 50+ THOUSAND Unique Users
  • 4+ THOUSAND Nightvision Assets Created by Users
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