BRINGING REAL ASTRONAUT KNOWLEDGE HOME TO EARTH

BRINGING REAL ASTRONAUT KNOWLEDGE HOME TO EARTH

Digital Content Campaign

ACTUAL ASTRONAUTS ANSWER THE WORLD'S MOST PRESSING GALACTIC QUESTIONS.

Sure, they can operate an 800,000-pound space station, but what we really want to know is: how do astronauts sleep, shave or... use the bathroom in zero gravity? Our series of videos offered a funny, honest, and enlightening look at real #LifeInSpace.

The Martian got audiences excited about space travel again by ‘sciencing the shit’ out of their expectations. Our goal was to extend this excitement into awards season and beyond:

  1. 1) Capitalize on renewed interest in space to connect the story of Mark Watney with the incredible lives of actual astronauts
  2. 2) Reengage fans who loved the film’s scientific bent, while capturing those who avoided the film after mistaking it as “too” science-y

By offering unparalleled access into astronaut life, Armed Mind’s campaign gave audiences fun, irreverent information they’d never heard before, reminding them how science, technology and yes, even botany can be fascinating.

The Martian: Digital Content Campaign
Client
Fox Home Entertainment
Project
The Martian: Digital Content Campaign
What We Did
  • Video Content
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