DELIVERING THE PACKAGE

DELIVERING THE PACKAGE

Social Campaign

A SOCIAL CAMPAIGN THAT TRANSPORTED FANS UNDER-THE-HOOD OF THEIR FAVORITE FRANCHISE

As Transporter: Refueled approached its DVD and Digital HD release, we were tasked with driving up hype. Our five-week social media campaign sought to “deliver the package” to as many fans as possible through powerful, fun, and (most importantly) shareable memes, GIFs, graphics, and videos.
 
For once in the life of a professional transporter, tons of traffic was a good thing.

The transporter may have a rule against names, but for this reboot of the beloved series, we had to get audiences as excited about newcomer Ed Skrein as they were about his predecessor. Our mission:

  • 1) Sooth stalwart fans’ worries about the new transporter, and encourage old and new audiences to re-experience the fun of the franchise.
  • 2) Entice fans to purchase the DVD by teasing and promoting the incredible bonus and BTS content available along with it.

If you want to clue audiences to the high-octane thrills of a Transporter film, screeching tires, burning rubber, and shattering glass are a good way to do it.

  • Our comprehensive social media campaign tapped into the film’s most exciting moments to create GIFs, videos, and memes that attracted fans to the ultimate “package.”
  • Transporter: Refueled Social Media Campaign
    Client
    Fox Home Entertainment
    Project
    Transporter: Refueled Social Media Campaign
    What We Did
    • Social Strategy
    • Graphic Content
    • GIF Content
    • Video Content
    • Copywriting
    • Social Page Management
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