EVOLVING THE WEBSITE FOR EVOLVE'S DEVS

A FRESH, BRAND NEW WEB PRESENCE FOR EVOLVE'S DEVELOPERS, TURTLE ROCK STUDIOS.

In advance of their highly-anticipated first-person shooter, Evolve, TRS looked to Armed Mind to create a new online presence that represented their team's values and engaged with fans and prospective team members alike.

While Turtle Rock Studios developed their title, Armed Mind developed their site. We had to keep certain objectives in mind as we set out on the task:

• 1) Capture the distinct voice of the company in consistent copy and visuals across the site
• 2) Create an accessible, easy to use interface to excite and inform potential new team members, fans, and publishers

While they’ve pitted gamers against monsters and zombies in the past, our shared opponent this time was an underwhelming web presence. The revitalized site overcame the challenge and launched ahead of Evolve’s global release.