A DIGITAL WEDDING FOR THE AGES

A DIGITAL WEDDING FOR THE AGES

Digital Content Campaign

OUR “WEDDING FOR THE AGES" BROUGHT A PREHISTORIC PARTY INTO THE MODERN WORLD.

When Peaches from Ice Age got engaged, Armed Mind decided to throw her a wedding for the ages. Taking prehistoric wedding planning to the next level, we created the first-ever Knot profile and Pinterest moodboards for a film’s lovebirds… er, love-pachyderms.

Fifth in a line of ever-more-successful Ice Age films, theatrical marketing for Ice Age: Collision Course needed to make a mammoth-in-a-swimming-pool-sized splash, namely by:

  • 1) Capturing older fans who grew up with the series by reconnecting them to the characters they loved, while staying relatable to their current lives
  • 2) Exciting young fans with a funny, brand-new take on the beloved prehistoric gang

From Sid’s outlandish wedding advice to the Dino Birds’ groomsmen antics, our Knot profile and Pinterest boards brought the epic shindig to life while poking fun at modern wedding tropes.

Later in the campaign cycle, we built and deployed “Scrat’s Mission Control” — an interactive kids website where children didn’t just learn more about the movie, but about the planets of our solar system.

Ice Age Digital Content Campaign
Client
Fox Theatrical
Project
Ice Age Digital Content Campaign
What We Did
  • Art and Design
  • Copywriting
  • Site Buildout
  • Program Deployment
  • Social Content
  • PR
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