How We Helped Horror’s Most Iconic Killer Set the Ultimate Thirst Trap
Marketing Campaign
FROM BODIES...
TO BODY COUNT
Millions of fans. Decades of devotion. Zero access.
After years of seeing him operate from the shadows, Ghostface had a problem: His fans wanted more.
So to help activate Scary Movie,we sent horror's most infamous killer to the last place anyone expected, and the perfect home for the parody-friendly IP:
OnlyFans.
Playing off the platform’s own “The Girlfriend Experience,” we introduced fans to “The Ghostface Experience” — an official, in-character account that gave the internet exactly what it didn’t know it was thirsty for:
- THE CREATIVE — A fully in-character OnlyFans account for Ghostface, with a launch directed and co-posted by Scary Movie alum Carmen Electra
- THE APPROACH — Stretch legal to its very limit with poses, teases, innuendo, and a full commitment to the platform’s own tropes
- THE EXTENSION — A first-of-its-kind partnership with OnlyFans pushed the account across their ecosystem, turning a stunt into an earned-media wildfire.
Client Paramount Pictures
Project Scary Movie
What We Did
- Strategy + Ideation
- Campaign Development
- OnlyFans Partnership
- Talent
- Creative Direction
- Production
- Post-Production
- Social
THE DEBUT
Ghostface needed an expert to make his debut feel like more than a gimmick.
Enter Carmen Electra — Scary Movie alum, pop-culture veteran, and the perfect hand to guide horror's most feared killer through his most vulnerable content yet.
KICKING OFF WITH CARMEN
CARMEN BEHIND CAMERA
Carmen Electra directed the debut herself, and shot it all in glorious CLIMAX — the only format that captures every inch of Ghostface’s performance.
LAUNCH ANNOUNCEMENT
The debut launched as a joint collab post between Carmen and Scary Movie and OnlyFans — signaling to the masses that this was official, not a fan account.
A SCARY MOVIE REUNION
Pairing Ghostface with a franchise alum gave the moment instant credibility with the mass — and an extra layer of nostalgia for longtime fans.
TURNING UP THE HEAT
To drive viewers from social into OnlyFans, we partnered with Scary Movie co-star Ruby Snowber, shooting a trio of custom, subscriber-only videos...
Ghostface wishes maybe we hadn't.
GHOSTFACE MEETS HIS MATCH
TOTAL COMMITMENT
Ruby channeled her character from the film, delivering a signature moment for the campaign that set the stage for all the OnlyFans account content to come.
A PLUG FROM THE FILM
We grabbed the butt plug from the actual film and worked it into the asset — an easter egg for fans, and the kind of thing that can only happen on OnlyFans.
OVER THE LINE
The result: Ruby left horror's most feared killer visibly rattled. Turns out, even Ghostface has a limit…
ONLYFANS CREATORS
To add more to Ghostface's body count, we sent mailers to popular OnlyFans creators who already have a presence across the platform, inviting them to drop into our DMs and tag us in content.
THE PARODIES
Parody is Scary Movie's whole game — so we brought it exclusively to OnlyFans, extending the film franchise’s tradition of signature spoofs.
THE ODYSSEY
A wink at Nolan's IMAX format for The Odyssey, Carmen shot her launch spot in glorious CLIMAX — and then we had some fun with the film’s iconic wardrobe and popcorn bucket, which we conformed into a trojan horse dildo. No comment.
THE SUBSTANCE
In the OnlyFans parody, The Substance became The Stuff. As for how Ghosface applied the youth serum… well… um…. yeah.
OBSESSION
What would you do with Obsession's One Wish Willy? Probably not what Ghostface did with his Willy.
SCARY MOVIE
As a nod to the memorable scene in the first Scary Movie, we recreated the “red thong” poses in a carousel, exclusive for OnlyFans.
DR. SQUATCH
A parody of one of the year's most talked-about ads for Dr. Squatch, starring Ghostface in place of Sydney Sweeney, and a whole lot of bubbly innuendo.
GOOD NUT
Even killers need to hydrate, which gave Ghostface a chance to poke fun at the new coconut water launch from Tom Brady.
SPICY CONTENT
Ghostface arrived on OnlyFans with one mission: give fans the access they’d been begging for, as only OF can.
Beyond parodies and between hero beats, the content continued all campaign long, bringing the heat — and the humor.
GHOSTFACE EXPERIENCE
At launch, we riffed on the popular OnlyFans content type of “The Girlfriend Experience” by developing our own “The Ghostface Experience.”
The tongue and cheek launch video welcomed fans to the account and established the thirst trap at launch.
BODY COUNT
Fact: Ghostface has a high “body count.”
Correction: Not in the way most OnlyFans viewers might enjoy–or expect.
This parody interview gives Ghostface a bit of bragging room for his finely-honed “body stacking” expertise.
THE WHEEL
With his OnlyFans account growing, we helped Ghostface by swiping “The Wheel” straight from the Scary Movie film set.
Armed with the iconic influencer staple, Ghostface filmed a series of three “livestream” videos in which he makes wishes, learns new dance moves, and probably questions a few of his life choices.
THIRST TRAPS
Ghostface knows how to lure in his victims — on OnlyFans or not.
Whether sprawled provocatively on fuzzy pink rugs, posed suggestively with a vacuum cleaner or pampered in a plushy robe, Ghostface invited fans into his life and got intimate.
No OnlyFans content trope was safe, as Ghosface blew fans kisses, wished them goodnight, and thanked them personally for joining the fun.
THE ENDING
From humble beginnings, Ghostface's career on OnlyFans blossomed quickly, turning him into a bona fide OF Creator who'd made it big.
How big? Money gun big. Mansion in hills big. Poolside cabana big.
Fittingly, Ghostface went off into the sunset during golden hour, thanking fans for their support before “retiring” fromt he platform.
(For now…)
The Results
Slashing through expectations, Ghostface’s debut on OnlyFans became one of the biggest earned-media moments of the year.
- Trended #1 in Entertainment on X/Twitter
- 250K visitors to the OnlyFans profile
- 8MM+ organic views across social
- 10K+ subscribers within first 48 hours of launch
- 100MM+ in organic reach
- $4MM+ in earned media value
