HOW WE DEPLOYED CAPTAIN PRICE TO CAMEO

HOW WE DEPLOYED CAPTAIN PRICE TO CAMEO

Digital Campaign

A MISSION WORTHY OF BRAVO SIX:
195 HIGH VALUE TARGETS. 343 MILLION REACHED.

For decades, Captain John Price has been a Call of Duty legend, deploying to the most dangerous hotspots in the world.

Here's how we added Cameo to the list.

To promote Captain Price’s upcoming deployment into Call of Duty: Warzone, we dropped him onto Cameo to deliver custom messages to fans, celebrities, streamers, and influencers — all from Bravo Six himself.

Like any other military op, the objectives were clear:

  1. 1) Launch the first-ever virtual character on Cameo
  2. 2) Connect with fans on a personal level with custom-tailored a la carte videos
  3. 3) Forge a new COVID-safe remote production pipeline, including virtual pre-pro and shoot

It wasn’t easy, but Captain Price wouldn’t have it any other way.

Here’s how we pre-produced, scripted, and shot a motion picture’s worth of footage…remotely… during a pandemic… amidst city riots… over a holiday weekend… with zero crew, and no margin for error.

Call of Duty: Warzone - Cameo
Client
Activision Blizzard
Project
Call of Duty: Warzone - Cameo
What We Did
  • Cameo Campaign + Partnership
  • Concept and Scripting
  • Pre-Production (COVID-Safe Protocols)
  • Remote Shoot (COVID-Safe Protocols)
  • Post-Production (COVID-Safe Protocols)
  • Launch Assets
  • Sweepstakes
  • Influencer and Streamer Seeding

MISSION ACCOMPLISHED

Promoting his deployment to Call of Duty: Warzone, Captain Price’s drop onto Cameo delivered shock-and-awe as the very first launch of a virtual character on the immensely popular platform.

Results
  • 310MM+ EARNED PRESS REACH
  • 25MM+ REACHED ON TWITTER
  • 7MM+ CAMEO VIDEO VIEWS
  • 380K+ ENGAGEMENTS
  • $10K+ RAISED FOR CHARITY
  • 427 SCRIPTS
  • 195 CAMEOS DELIVERED

Total Reach:

343 MILLION

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