MAINE'S MAP OF HORRORS

MAINE'S MAP OF HORRORS

Interactive Map

TRAVELING THROUGH STEPHEN KING'S WORLD? THEN, YOU'RE GOING TO WANT A MAP.

In Castle Rock, Stephen King and Hulu did what they do best: they created a vast, detailed, and dangerously eerie world. To help fans new and old navigate the facts and fiction of Stephen King's Maine, Armed Mind teamed up with Hulu and IGN to create an interactive map detailing the fabled northeastern region.

Cujo. The Mist. The Dark Half. You name a Stephen King story, and chances are it took place somewhere near Castle Rock, Maine. Hulu faced a few obstacles in their approach to fans as they brought these stories to the small screen in one world:

  • 1) Organize all of the people, places, and events of Stephen King’s stories into a single, cohesive map
  • 2) Create an interactive layer that can evolve the map with the season’s plotlines
  • 3) Drive excitement and chatter through Easter eggs, misdirects, and exclusive content

Alongside partners Hulu and IGN, Armed Mind tackled these challenges with an all-in-one solution — an interactive map that allowed fans to explore Stephen King’s world in detail. At the site, fans were able to explore locations via topographical canvas, unlocking “hotspots” for exclusive images, videos, 360-degree panoramas, and historical details.

Not only did new hotspots unlock as episodes aired, they included areas from Stephen King’s own life and non-Castle Rock books, melding his worlds together into one cohesive canvas. Promoted across IGN’s site and social ecosystems, horror fans everywhere had reasons to visit — and re-visit — Stephen King’s Maine all season long.

Interactive Map
Client
Hulu, IGN
Project
Interactive Map
What We Did
  • Web Design and Development
Next Case Study
Murder on the Orient Express Logo View