TRAVELING THROUGH STEPHEN KING'S WORLD? THEN, YOU'RE GOING TO WANT A MAP.
In Castle Rock, Stephen King and Hulu did what they do best: they created a vast, detailed, and dangerously eerie world. To help fans new and old navigate the facts and fiction of Stephen King's Maine, Armed Mind teamed up with Hulu and IGN to create an interactive map detailing the fabled northeastern region.
Cujo. The Mist. The Dark Half. You name a Stephen King story, and chances are it took place somewhere near Castle Rock, Maine. Hulu faced a few obstacles in their approach to fans as they brought these stories to the small screen in one world:
- 1) Organize all of the people, places, and events of Stephen King’s stories into a single, cohesive map
- 2) Create an interactive layer that can evolve the map with the season’s plotlines
- 3) Drive excitement and chatter through Easter eggs, misdirects, and exclusive content
Alongside partners Hulu and IGN, Armed Mind tackled these challenges with an all-in-one solution — an interactive map that allowed fans to explore Stephen King’s world in detail. At the site, fans were able to explore locations via topographical canvas, unlocking “hotspots” for exclusive images, videos, 360-degree panoramas, and historical details.
Not only did new hotspots unlock as episodes aired, they included areas from Stephen King’s own life and non-Castle Rock books, melding his worlds together into one cohesive canvas. Promoted across IGN’s site and social ecosystems, horror fans everywhere had reasons to visit — and re-visit — Stephen King’s Maine all season long.
Client Hulu, IGN
Project Interactive Map
What We Did
- Web Design and Development
EXPLORING STEPHEN KING'S MAINE
Using our dynamic map, fans could discover real locations for many of Stephen King's most iconic places, including Shawshank Prison, Black Mountain, and Stephen King’s house. Nestled between topographic landmarks and real cities, the map served as a knowledge base for fans to discuss and disect all season long.
HOTSPOTS WITH INTEL
Each of the map's location hotspots were classified as fictional or non-fictional. Containing a brief history, images or videos, and outbound links to learn more, the information allowed fans new and old to dive deeper into the world of Stephen King's stories.
As Hulu released new episodes of Castle Rock, we worked with them and IGN to create and "unlock" new hotspots that showcased these new events' geographic location. Activating the audience for months, these additional hotspots made the map a neccesary go-to for fans to reference during -- and after -- the show's premiere season.