THE NETFLIX MCU HAS LOTS OF HEROES. AND LOTS OF FANS. NOW, THEY HAVE A CENTRAL HOME FOR BOTH.
Facing a near-constant flow of new superhero shows, the Netflix MCU and partner IGN teamed up with Armed Mind to develop a specialized hub where fans could go to find the latest and greatest news for their favorite shows – and win some loot just for stopping by.
Daredevil. The Punisher. Iron Fist. Jessica Jones. With that kind of superhero roster, our partners at IGN and Netflix were less worried about crime than a few key strategic considerations:
- 1) How can they create a central hub for fans to avoid building a series of silo’d sites that must shut down just as they begin to accumulate traffic?
- 2) Where can they centralize all of IGN’s editorial content for shows without mixing up Neflix MCU with other Marvel content, such as film and comic book features?
- 3) What mechanism would allow the site to eventize the premiere of each show, while still allowing for organic discovery of earlier-released shows?
The answer: Armed Mind’s flexible, modular hub that not only provided the IGN editorial team flexibility with pushing content live, but a layout that seamlessly transitioned between hero treatments for Netflix’s biggest superheroes.
Client IGN, Netflix
Project IGN Netflix MCU Hub Site
What We Did
- Website Design
- Website Development
CONTENT FOR THE CORE
New, exclusive content kept the hub evergreen, ensuring the site was a must-visit for fans of each show. From behind the scenes content and promos to in-depth analysis of plots and characters, IGN's editorial team ensured fans who wanted all the latest intel on heroes found it all in one place.
HERO TREATMENTS FOR HEROES
Above the fold, our cinemagraph hero treatments for the hub brought Netflix’s key art to life and drove buzz for each show’s launch.
In addition to show content, fans were given the chance to weigh in on the biggest questions and theories for each IP. These regular questions about fan-favorite plots and characters allowed the hub to become a two-way communication channel, helping inspire more return visits and sharing.
ULTIMATE FAN SWEEPS
A recurring competition to find the ultimate Netflix MCU fan asked fans to send in submissions about why they were the Netflix MCU's most devoted follower. Prizes ranged from game consoles to exclusive Netflix content.