HOW WE BROUGHT EVEN MORE LOVE TO LOVE AND MONSTERS

HOW WE BROUGHT EVEN MORE LOVE TO LOVE AND MONSTERS

Marketing Campaign

IT HAD TO BEGIN WITH LOVE

Promoting a post-apocalyptic film during a global pandemic is quite the challenge.
 
But Love and Monsters isn't just about the end of the world. It boasts fun characters, delightfully slimy creatures, and an adorable dog named Boy.
 
To get folks activated for an apocalyptic story, the mission was simple: amplify the love in Love and Monsters.

Thanks to an extended release window, we had to make sure our campaign covered everything from the film’s initital, US-only digital release all the way to its DVD release.

This meant we needed to have an initiative for every step of Joel’s 85-mile journey – and our campaign:

  • 1) Lean into the film’s heart to connect with audiences
  • 2) Innovatively immerse fans into the film’s post-apocalyptic setting
  • 3) Mobilize the actors’ existing fan bases in new ways
  • 4) Find buzzy tactics to explore the cool (and terrifying) monsters
Love and Monsters
Client
Paramount Pictures
Project
Love and Monsters
What We Did
  • ASPCA Partnership
  • Depop Partnership
  • Influencer Campaign

50% LOVE, 50% MONSTERS... 100% SUCCESS

Love and Monsters proved that an at-home release can still generate hype and excitement with the right focus. Not only did the film successfully connect with (and grow!) its audience, it also proved to be a hit among both critics and fans alike.

Results
  • #1 Most-Rented Film on FandangoNow and Apple TV in its debut weekend
  • 2.4MM Impressions
  • 50.3K Engagements
  • 1.2MM Video Views
  • ...and a whole lot of good doggos given forever homes ♥
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