A FIRST-CLASS TICKET ABOARD A CINEMATIC THRILLER

A FIRST-CLASS TICKET ABOARD A CINEMATIC THRILLER

Marketing Campaign

A MYSTERIOUS SOCIAL CAMPAIGN WORTHY OF THE WORLD’S GREATEST DETECTIVE

It takes a mind like Detective Hercule Poirot’s to turn clues into motive -- and it took a campaign like ours to motivate fans to go catch this can’t-miss classic mystery retold for the modern day.
 
Thankfully, we’re just as obsessed with details as the great Hercule himself. Here are a few...

The man. The myth. The mustache. Our social content needed to honor it all, while tackling challenges that come with marketing a new take on a classic story:

  1. 1) Capture the imagination of fans who had never heard of this iconic mystery
  2. 2) Engage classic Agatha Christie audiences familiar with her famous plot
  3. 3) Drive interest by celebrating the film’s mystery, but also its lighter comedy

We solved these challenges faster than Poirot solves his cases with a marketing and social campaign that drew audiences even deeper into the twists and turns of the story by celebrating what makes Agatha Christie – and Detective Poirot – so revered: Mystery, itself.

Murder on the Orient Express
Client
Fox Home Entertainment
Project
Murder on the Orient Express
What We Did
  • Social Strategy + Ideation
  • Social Campaign + Engagement
  • Personality Quiz
  • Graphic Content
  • Cinemagraphic Content
  • Video Content
  • Copywriting

THE CASE OF FAN ENGAGEMENT: SOLVED

Earning 10MM+ impressions, our social campaign reignited fan passion through a blend of surprise-and-delight stunts, disruptive calls-to-action, and channel-centric tactics that drove high engagement, ultimately appealing to core Christie and mass mystery fans alike. Magnifique!

Results
  • 113K+ Engagements
  • 10MM+ Impressions
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