HOW WE TURNED APRIL INTO A MONTH OF HPV AWARENESS

HOW WE TURNED APRIL INTO A MONTH OF HPV AWARENESS

Cause Awareness Campaign

AN AWARENESS CAMPAIGN WHERE AWARENESS SAVES LIVES

Not only is HPV one of the most common viral infections out there, but chronic and high-risk infections can also lead to many different types of cancers later in life. Luckily, it's also really easy to prevent--as long as you get the timing right, that is, because prevention is most effective before the age of 26.

That's why awareness of HPV and its potential risks amongst that age group is so crucial. To reach this target, we needed a social-driven campaign that could communicate urgency in an accessible and engaging way--to make cancer prevention a topic of actionable conversation for a quickly-moving and social-savvy audience.

With this mission in mind, Stand Up To Cancer collaborated with us to develop its turnkey awareness campaign with the goal of helping to prevent the millions of potentially cancer-causing HPV cases every year.

In collaboration with Stand Up To Cancer, we set out to spread HPV and HPV-related cancer awareness with the following goals in mind:

  • 1) Devise a turnkey organic social campaign that communicated our HPV prevention message in an accessible way
  • 2) Tailor our awareness message towards our 26 and under target age group
  • 3) Engage beyond the SU2C audience by collaborating with leading TikTok influencers in medicine to reach our target audience
  • 4) Create and deploy a coinciding paid media campaign to further drive awareness and engagement with our message
  • 5) Design and deploy an interactive HPV info hub site with relevant and actionable information

By the end of our 4-week campaign, we’d spread our message far and wide. With our collaborative effort, we secured 31 million impressions across organic, donated, and paid content, with 233,000 engagements. That’s a wide reach of our target young adult audience and their loved ones to be better informed, potentially leading to greater prevention of HPV-related cancers.

 

Now that’s something we can all Stand Up for.

HPV AWARENESS SOCIAL IMPACT CAMPAIGN
Client
Stand Up To Cancer
Project
HPV AWARENESS SOCIAL IMPACT CAMPAIGN
What We Did
  • Strategy + Ideation
  • Website Build, Design, and Content
  • Social Campaign
  • Paid Media + Flight
  • Graphic Content
  • Video Content
  • Copywriting
  • Influencer Partner Scouting

SOCIAL IMPACT

The resulting cross-channel campaign combined an engaging new informational hub site, social content campaign, organic donated, and paid media, and live influencer moments into a four-week campaign that helped spread the message on HPV and HPV-related cancer awareness to our target of young adults and their loved ones, ensuring more people than ever are informed in hopes of preventing HPV-related cancers.

Results
  • 31 MILLION Impressions
  • 233 THOUSAND Engagements
  • 50 THOUSAND Site Visits
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