How We Helped Get The Boss Baby Back In Business

How We Helped Get The Boss Baby Back In Business

Marketing Campaign

THEY SAY DON'T WAKE A SLEEPING BABY.
BUT WHAT ABOUT A BABY'S SLEEPING FANBASE?

From staff meetings to undercover fieldwork, Boss Baby and his team were back in the office—and on Netflix.

With expectations high, and Boss Baby reviewing every piece of creative himself, there was only one path: Come up with a bullet proof business plan for Baby Corp and Boss Baby's latest series, and deliver results.

This one was going to take some overtime.

Grab your bibs–and your business cards. With the Boss Baby making his return to the corner office, the non-negotiables were clear:

  • 1) Embrace Boss Baby’s humor and relevance to reactivate a dormant social community
  • 2) Elevate the new series by activating Boss Baby fans, while differentiating from previous installments
  • 3) Lean into the show’s relatable and modern family dynamics to welcome in new

After a five-week, highlight-filled social activation campaign, Boss Baby: Back in the Crib became one of the year’s top-performing animated series on Netflix. Here’s how we helped put the franchise put on its most stylish power suit yet:

Marketing Campaign
Client
DreamWorks
Project
Marketing Campaign
What We Did
  • Social Strategy + Ideation
  • Social Campaign + Engagement
  • AR Filter
  • IG Story + Minigames
  • Video Content
  • Still Content
  • Copywriting

HOW BOSS BABY EARNED ITS BONUS:

Boss Baby: Back in the Crib was one of the breakout animated hits of the year on Netflix, delivering the kinds of results Baby Corp’s shareholders have come to expect:

Results
  • 1.7 MILLION IMPRESSIONS
  • 90 THOUSAND ENGAGEMENTS
Next Case Study
A Quiet Place Part II Logo View