THE PREDATOR'S HUNT FOR FANS

THE PREDATOR'S HUNT FOR FANS

Marketing Campaign

THE PREDATOR INTRODUCED SOME NEW FRIENDS — AND MADE A BUNCH OF NEW FANS

A vicious new Super Predator. A litter of new homicidal Predator puppies. Our support of The Predator couldn't just reintroduce fans to one of the world's most revered action properties – it also had to introduce a few of the Predator's newest pals.

From 1987 to 2018 – and now, Arnold Schwarzenegger to Boyd Holbrook – Predators have enjoyed hunting expeditions on our humble planet. Despite decades of success, the franchise set out to reinvent itself with a bold new cast and slate of Predator protagonists. That left us with a few challenges:

  • 1) Galvanize interest amongst lapsed core fans
  • 2) Catalyze buzz with a new generation of action fans
  • 3) Drive interest in the Super Predator and a new slate of lore

Reinvigorating the campaign’s home entertainment window, our social campaign aimed to do what the movie did, mixing not only the classic and modern, but the badass and quirky. 3D calls-to-action. Quirky, unexpected quizzes. Lore-driven deep-dives into Super Predators’ equipment, skills, and strategies.

And maybe best of all?

A pet adoption spoof that had to be seen to be believed.

Predator Home Entertainment Campaign
Client
Fox Home Entertainment
Project
Predator Home Entertainment Campaign
What We Did
  • Social
  • Video
  • Quiz + UGC
  • Animated Infographics
  • Instagram UGC Challenge
  • Facebook 3D Photo
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