THE SOCIAL CAMPAIGN THAT WENT ATOMIC

THE SOCIAL CAMPAIGN THAT WENT ATOMIC

Social Campaign

A CAMPAIGN THAT MADE ATOMIC BLONDE A WAY OF LIFE

Atomic Blonde introduced a new kind of action star — a badass woman who took all the punishment that came her way and dealt it back with interest, while still managing to always look ready for a night out. She didn’t have time for anyone who slowed her down — especially men. We infused our campaign with the same sort of attitude.

Our campaign brought Lorraine Broughton’s badassness to fans’ everyday lives.

From showing audiences how they could “Go Atomic” to repurposing well known meme and gif setups through moments from the film, our easily digestible content helped show fans the Atomic way of life. Always staying true to the film’s theme of empowerment, our content helped audiences channel their inner-heroine through visual executions that didn’t shy from the raw style captured on camera.

At release-time, it didn’t hurt to have a pick of review quotes to choose from, which we showcased in particularly… atomic… fashion.

Atomic Blonde
Client
Universal
Project
Atomic Blonde
What We Did
  • Social Strategy + Ideation
  • Social Campaign
  • Cinemagraphic Content
  • Video Content
  • Copywriting
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