A CAMPAIGN THAT MADE ATOMIC BLONDE A WAY OF LIFE
Atomic Blonde introduced a new kind of action star — a badass woman who took all the punishment that came her way and dealt it back with interest, while still managing to always look ready for a night out. She didn’t have time for anyone who slowed her down — especially men. We infused our campaign with the same sort of attitude.
Our campaign brought Lorraine Broughton’s badassness to fans’ everyday lives.
From showing audiences how they could “Go Atomic” to repurposing well known meme and gif setups through moments from the film, our easily digestible content helped show fans the Atomic way of life. Always staying true to the film’s theme of empowerment, our content helped audiencees channel their inner-heroine through visual executions that didn’t shy from the raw style captured on camera.
At release-time, it didn’t hurt to have a pick of review quotes to choose from, which we showcased in particularly… atomic… fashion.
Project Atomic Blonde
What We Did
- Social Strategy + Ideation
- Social Campaign
- Cinemagraphic Content
- Video Content
HOW TO GO ATOMIC
Becoming an ass-kicking spy doesn’t happen over night. Our social campaign helped fans start small by teaching them how to crush the small stuff – from remodeling the apartment and throwing a dinner party to playing hard to get – the Lorraine way. (Warning: it can get pretty messy.)
IN AWE OF GIRL POWER
Women everywhere know what if feels like to deal with mansplaining, work drama, or unwanted advances - and Lorraine is no exception. Our series of relatable content beats gave voice to these universal frustrations and empowered women to handle them with a badass attitude.
EVEN SPIES SPEAK MEME
So what if you’re not a double agent who can murder an enemy with her stiletto – that doesn't mean you don't face your own high-drama moments in life! We used popular meme formats to highlight exciting moments from the film in a relatable way, proving that there’s a little bit of Lorraine in all of us.
Captivating stills, kinetic text, and a little post-production magic gave our cinemagraphs the same heart-pumping, graphic novel-inspired feel as the movie itself. We used these neon cinemagraphs to highlight (pun intended) the film's critical acclaim.