THE INTERACTIVE ANNOUNCEMENT OF LEAGUE OF LEGENDS' NEWEST CHAMPION
With over 30 million players daily, League of Legends is one of the largest PC games in the world. To keep momentum strong, Riot releases a new champion every few months. For their latest champion roll out, we upped the announcement ante and created a first-ever interactive site.
Armed Mind was brought on to ensure the massive global audience awaiting a new champion got the authentic story they deserved. Our objectives:
- 1) Genuinely represent the Kraken Priestess through an interactive experience that channeled her characteristics and lore
- 2) Align internal and external teams with a script and storyboard for seamless coding
Sitting alongside the developers, creative and brand teams, we brought the Priestess to digital life, determining the story, fan participation and ultimately the final script.

Client Riot Games
Project Riot Games: Digital Experiential Site
What We Did
- Ideation
- Script
- Storyboards