THE MEMORY PALACE
Video and Social Campaign
A VIDEO CAMPAIGN THAT STRENGTHENED MEMORY AND THE FIGHT AGAINST MEMORY LOSS
Lokai teamed with Armed Mind and memory champion Nelson Dellis to take fans to Mount Everest - if only in their “memory palaces.” Our videos followed Dellis to the Earth’s highest peaks and taught viewers how to take their own memory skills to new heights.
A socially responsible lifestyle brand, Lokai hoped to bolster the fight against Alzheimer’s by helping people make the most of their own memories. Armed Mind joined them in the fight by creating memorable content that championed the cause. Our goals:
- 1. Promote the sale of Lokai’s limited-edition bracelets in support of the Alzheimer’s Association.
- 2. Create brand awareness and strengthen the memories of all Lokai fans by teaching them Dellis’s expert Memory Palace technique.
Where better to build a Memory Palace than the peaks of Mount Everest? Following Dellis’ Climb for Memory, we shot and produced videos that followed him up the mountain and into his own mind.
Client Lokai
Project Alzheimer’s Awareness “Memory Palace” Campaign
What We Did
- Video Content
- Strategy
TO EVEREST AND BACK
Two stylized videos beautifully combined footage of Nelson Dellis’s trek up Mount Everest with visualizations of his Memory Palace technique.
RAISING ALZHEIMER'S AWARENESS
By promoting the sale of Lokai’s special edition bracelet, we raised money and awareness for the fight against Alzheimer’s.
A FOUNDATION OF CONTENT
While the two videos served as hero assets for the campaign, they also helped establish a content foundation that triggered fan UGC, organic calls-to-action to support Alzheimer’s Awareness, and product promos.
Climbing the #trending Summit
In addition to bringing awareness to Alzheimer’s and introducing the world to a Memory Champion’s technique, Lokai sold out of all its limited edition Alzheimer’s bracelets.
Results
- Total Likes 137,073
- Total Shares 328
- Total Comments 545
