A SOCIAL CAMPAIGN THAT TRANSPORTED FANS UNDER-THE-HOOD OF THEIR FAVORITE FRANCHISE
As Transporter: Refueled approached its DVD and Digital HD release, we were tasked with driving up hype. Our five-week social media campaign sought to “deliver the package” to as many fans as possible through powerful, fun, and (most importantly) shareable memes, GIFs, graphics, and videos.
For once in the life of a professional transporter, tons of traffic was a good thing.
The transporter may have a rule against names, but for this reboot of the beloved series, we had to get audiences as excited about newcomer Ed Skrein as they were about his predecessor. Our mission:
- 1) Sooth stalwart fans’ worries about the new transporter, and encourage old and new audiences to re-experience the fun of the franchise.
- 2) Entice fans to purchase the DVD by teasing and promoting the incredible bonus and BTS content available along with it.
If you want to clue audiences to the high-octane thrills of a Transporter film, screeching tires, burning rubber, and shattering glass are a good way to do it.
Client Fox Home Entertainment
Project Transporter: Refueled Social Media Campaign
What We Did
- Social Strategy
- Graphic Content
- GIF Content
- Video Content
- Social Page Management
COMPREHENSIVE SOCIAL STRATEGY
For five solid weeks, Armed Mind orchestrated an all-encompassing social campaign that spanned Facebook, Instagram, and Twitter to announce the DVD and Digital HD release of the film.
MEMES FOR DAYS
Not content with standard street date announcements, we test-drove original memes that capitalized on relevant holidays and social media trends -- always tying back to the tone and story of the film.
ORIGINAL GIFS AND VIDEOS
No one can resist checking out a car wreck. Our innovative, intense, and sometimes hilarious GIFs made use of the best scenes to give fans an even closer look at action in the film.
SPEEDY TWITTER ENGAGEMENT
We found huge success through real-time interaction with followers on Twitter. Our #ThanksgivingClapback post (created on the fly as the hashtag began to trend) poked fun at Jason Statham-lovers and found major traction with fans.